CWS 3

Problem

Decreased demand for Contracting Services and Commercial Production operations due to increased competition and corporate cost-cutting

Opportunity

Increase demand for the Contracting Services and Commercial Production operations
1. ```
Generate qualified new leads that can be converted into sales
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2. Resuscitate past customer relationships and convert to new sales
3. Strengthen relationships with existing Business Partners to increase sales

Solution

eMarketing program to generate new leads
Integrated Sales program to convert prospects into leads into sales into repeat customers into Business Partners
eMarketing Retention program to increase utilization and loyalty