|
Budget, Activity, and Projected ROI Reports |
| Expenses | |||||||||||
| Personnel | |||||||||||
| Marketing Project Coordinator | |||||||||||
| Design (20 hours @$20.00 per hour) | $400 | ||||||||||
| Write copy for web page changes (8 hours @$20.00 per hour) | $160 | ||||||||||
| Testing (8 hours @ $20.00 per hour) | $160 | ||||||||||
| Copy and Pull Lists (8 hours @ $20.00 per hour) | $160 | ||||||||||
| IT Support | |||||||||||
| Evaluation/Integration of MAS into existing database | |||||||||||
| (12 hours @ $25.00 per hour) | $300 | ||||||||||
| Data Cleaning, Updating and Preparation | |||||||||||
| (15 hours @ $25.00 per hour) | $375 | ||||||||||
| Web Development | |||||||||||
| Landing Page Modification | |||||||||||
| Modification of Commercial Services and Commercial | |||||||||||
| Production pages and Placement of Embedded | |||||||||||
| Links to Landing Pages | |||||||||||
| Modification of Corporate Services Overview Page | |||||||||||
| Embedding hrefs intext on Home Page, | |||||||||||
| Restate Offer and Include Privacy Policy on Both Pages | $300 | ||||||||||
| Administrative Support | |||||||||||
| (60 hrs @$15.00 per hour) | $900 | ||||||||||
| Total Personnel Costs | $2,755 | ||||||||||
| White Paper | |||||||||||
| Creation of White Paper (Write and edit) | $160 | ||||||||||
| Printing, Paper, and Postage (100 @ $4.00 each) | $400 | ||||||||||
| Vendor Software | |||||||||||
| Hosted Marketing Automation Solution (1 Month) | $150 | ||||||||||
| Miscellaneous | |||||||||||
| Office Supplies | $75 | ||||||||||
| Contingency | $100 | ||||||||||
| Total Non-Personnel Expense | $885 | ||||||||||
| Total Project Expense--Lead Generation | $3,640 | ||||||||||
| Selling Expenses | |||||||||||
| Total Leads | 304 | ||||||||||
| Total Sales Calls to A and B leads (3% of new sales calls result in contract) | 91 | ||||||||||
| Total Sales Cost (Ave sales call is $97) | $8,846 | ||||||||||
| Total Expenses | $12,486 | ||||||||||
| Revenues | |||||||||||
| Sales: Lead Generation Activity Report | Pilot | Percent | Comments | ||||||||
| Offers Sent | 2,000 | 100% | |||||||||
| Failed | |||||||||||
| Undeliverable | 40 | 2% | |||||||||
| Bounced | 60 | 3% | |||||||||
| Total Failed | 100 | 5% | |||||||||
| Offer Letters Delivered | 1,900 | 95% | |||||||||
| Offer Letters Opened | 1,520 | 80% | |||||||||
| Click thru to Registration Pages | 380 | 20% | % of Delivered | ||||||||
| Registrations Completed: Total Leads | 304 | 80% | % of Clickthru to Registration | ||||||||
| Lead Qualification | |||||||||||
| "A" Leads | 30 | 10% | % of total leads | ||||||||
| "B" Leads | 61 | 20% | |||||||||
| "C" Leads | 213 | 70% | |||||||||
| Total Leads | 304 | 100% | |||||||||
| Lead Conversion into Sales: Projected ROI | |||||||||||
| "A" Leads | 5 | 15% | Conversion percentage | ||||||||
| "B" Leads | 3 | 5% | |||||||||
| "C" Leads | 2 | 1% | |||||||||
| Total # Sales | 10 | ||||||||||
| Average $ Sale |
2,565 |
Historic average | |||||||||
| Total $ Sales | 25,650 | Total Sales * Ave Sale | |||||||||
| Total $ Expenses |
12,486 |
||||||||||
| Total Sales minus Total Expenses | $ 13,164 | ||||||||||